This exciting new Adults London collection focuses on youth trying to find their way through life at the most confusing and unpredictable time in human history. Visually, the collection is a blend of psychedelia, zen imagery and the shapes and colors of London's urban design. The new scale logo is a metaphor for how Generation Z is forced to balance love, drugs, and mental health, with life in this ever evolving highstreet hellscape. 



As well as maturing in message, this collection also marks Adults London’s commitment to minimizing damage to the environment and to the humans making the clothes. Much of the collection is made using organic fibers such as hemp, 100% organic cotton, and even recycled polyester. As far as ethics go, I made sure that all items were produced ethically. Everything besides the tees and hoodies, (Which are FairWear Foundation and GOTS Certified) is manufactured in Germany or in East London. Aside from worker safety regulations being much stricter in these places, It also reduces the amount of oil spent transporting the clothes from the factory to you.